Fourteen years ago I was in the wholesale neckwear business. Like you, several of my key accounts demanded that I conduct business using EDI and the accompanying bar-coding technology. At that time my only option was to purchase translation software and bar-coding equipment, subscribe to a value added network, and spend countless valuable hours developing systems to make it all work and meet stringent compliance requirements.

Shortly after I had mastered this technology casual wear expanded from Fridays to everyday and the neckwear industry was severely impacted. I took stock of my assets, skills, and industry knowledge and decided that my best option was to create a resource that would be invaluable to manufactures and wholesalers such as myself. I decided to outsource my EDI resources and knowledge to other vendors that had more popular product lines.

The funny part of my story is that I still needed to sell neckwear and could only afford one phone line. So I named my new company Technical Information Electronic Company and used the acronym TIE co. This way I could still sell neckwear while I was establishing myself as a premier EDI Outsourcing partner for Target.

Today we have enough Electronic Commerce accounts that we don?t need to sell neckties. But I still remember my wholesale roots and believe that TIE co. can best understand and serve your business. Take the time to call for a free no-obligation telephone consultation.

Sincerely,

John P. Olson